Norms are expectations about what is ‘normal’.

These include expectations about what kinds of material culture you should ideally have (e.g. is it important to have an energy-efficient fridge?), what kinds of practices you should undertake (e.g. do you expect to put on a jersey when you’re cold at home, or put on the heater?), and what kinds of services one should expect from the use of energy (e.g. how warm do you expect your house to be?).

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