Associate Professor Ben Wooliscroft is a Senior Lecturer in the Marketing Department. He is a Macromarketer – concerned with the interactions between markets and society, with a focus on the betterment of society.
His research includes; sustainability, ethical consumption and active transportation. He is leading workstream 1.2 of the Energy Cultures project “Energy cultures of households and their transport”. This workstream focuses on identifying the current energy and transportation culture of New Zealand, as well as finding high impact opportunities for change.
Ben believes that this research is an important step in moving to a more sustainable, resilient and efficient transportation and energy culture in New Zealand. It will offer insights to policy makers, academics, the mass media and citizens.
The data collection will commence in 2014, with a report to be completed by the end of the year.