“We don’t spend a lot on energy – we don’t use much. Our consciences are pretty clear…. Do you find people have been really reluctant to be honest because it’s Angela Howell photoso accusatory?” This quote is from one of my many interviews conducted with owner managers of small New Zealand businesses (SMEs) and highlights the morality embedded in how we discuss energy efficiency.

The research for my MCom has come a long way from where it started in late 2014.  Then, I wa